A Surprising Masterclass in Narrative Podcasting for Marketers: Inside TD Bank’s Internal Podcast

3 Clips Podcast by Castos
3 Clips Podcast by Castos
A Surprising Masterclass in Narrative Podcasting for Marketers: Inside TD Bank’s Internal Podcast
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Scott Monty faced daunting challenges making this show for TD Bank. First off, it’s a bank. They’re not exactly the most creative brand in the world. Or are they?

Second, the show is meant for the internal team. Yes, this is a corporate communications, internal-only show. Why? And how does that change things? (According to Scott, quite a bit: You have to learn to avoid being an overly cheery marketer promoting something to your own team and get in the minds of the audience — an audience which doesn’t want a corporate mandate, as if Dad demands you listen to his show.)

Additionally, Scott’s an external contributor, a contractor hired to make a show.Finally, this show is a NARRATIVE-style show. It’s a risk. It features raw, human emotion and stories — not talking heads spewing soundbites. Scott navigated internal stakeholders, built a genuinely good show, and did so against the odds.Join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks to Scott about how it all went down. The pair then dissects three small clips revealing a few big lessons.

INSIDE THIS EPISODE:

 TD Bank’s The Power of WOW can be found here: https://newscenter.td.com/us/en/news/2020/the-power-of-wow-episode-2 Follow Scott Monty on Twitter here: https://twitter.com/scottmonty Subscribe to Scott’s newsletter, Timeless and Timely, at https://www.scottmonty.com/p/subscribe.html Or listen to Scott’s other show about Sherlock Holmes: https://www.ihearofsherlock.com/ Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ You can find all episodes of Marketing Showrunners wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcast

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