What if you white labeled your brand’s podcast? How would they know it was you? Today, we break down Adobe’s Wireframe podcast, and we look harder at the idea that a show should be “brand IP” — an identifiable, defensible premise and identity that is wholly our own. How do we create The Only instead of Yet Another? We also tease out insights on show production, sound design, and most crucially, hosting a podcast.
INSIDE THE EPISODE
Find Adobe’s Wireframe here.
Clips played during this episode can be found in the Wireframe episode “Sounds Like Good Design.”
Follow Wireframe host Khoi Vinh on Twitter here.