Phil Nottingham is a brand strategist at Wistia. In this episode, author and Marketing Showrunners founder Jay Acunzo grapples with some big questions about how to measure and discuss the power of shows internally at a brand. Phil joins him to make sense of some philosophical questions around measurement, ROI, and the giant shift in marketing that his company, Wistia, is currently evangelizing and leading teams through.
INSIDE THE EPISODE:
Wistia makes several original series for marketers about things like brand and video marketing. Check them out at wistia.com/series