Breaking Brand: Dissecting Buffer’s Big Bet on Podcasts and the Gin Lane Pivot to Pattern Brands

3 Clips Podcast by Castos
3 Clips Podcast by Castos
Breaking Brand: Dissecting Buffer’s Big Bet on Podcasts and the Gin Lane Pivot to Pattern Brands
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Most brands make podcasts that sound like everyone else’s. Something better doesn’t require massive budgets or decades of experience. Instead, we can start our process by addressing four core challenges: say something that matters, get listeners to the end, deepen relationships, and reinvent the show.Today, 3 Clips host and Marketing Showrunners founder Jay Acunzo is joined by Ash Read from social media tech vendor Buffer. Ash was the visionary behind a 2019 series, Breaking Brand, which followed the pivot of one of the world’s most successful branding agencies, Gin Lane, into a home goods company, Pattern Brands. While the story itself is worth your time, the rationale behind Buffer making this show is even more worth it — IF your goal is to make a truly resonant podcast for your brand.

INSIDE THIS EPISODE:

 Buffer’s Breaking Brand can be found here: https://lp.buffer.com/breaking-brand Follow Buffer on Twitter here: https://twitter.com/buffer Follow Ash Read on Twitter here: https://twitter.com/Ashread_ Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ You can find all episodes of Marketing Showrunners wherever you listen to podcasts, or by browsing the show’s home page at https://marketingshowrunners.com/podcast

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