How Drift Runs Its B2B Podcast Network (and What Marketers Can Learn)

3 Clips Podcast by Castos
3 Clips Podcast by Castos
How Drift Runs Its B2B Podcast Network (and What Marketers Can Learn)
/

Drift’s first podcast had all the ingredients of a great show. Hosted by a CEO with a big audience, with a co-host who was an emerging executive in the field, the podcast Seeking Wisdom with David Cancel and Dave Gerhardt exploded. So now what? Mine that asset for goodness, no? What about a miniseries inside the same feed? That works too. But then, Drift decided to spin out multiple shows. Not one. Not two. Not three. Not four. FIVE different podcasts, with more on the way. Today, we talk to the minds behind the network, ensuring it runs smoothly each day.

INSIDE THE EPISODE

Drift’s Hypergrowth podcast network can be found at drift.com/podcasts

Follow Drift’s Gail Axelrod and Molly Sloan on Twitter.

Follow Jay Acunzo on Twitter @jayacunzo

Leave a Reply