Juleyka Lantigua-Williams has expertise in just about every aspect of podcasting, and she has the passion to match. She has an exceptional sense how to navigate the complexities of interviewing and storytelling; she knows how to develop a great podcast from start to finish; and she has a keen sense of how to envision a show’s potential future and offshoot iterations. And she’s generous with her knowledge, through how she works with her team at podcast and film production company Lantigua Williams & Co. and what she shares with her students through podcasting workshops.
And she shares that knowledge here.
Juleyka has worked behind the scenes in various capacities on many hit shows, including 70 Million, Latina to Latina, Driving the Green Book, Marvel’s Voices, Code Switch, and more
Her depth of experience merged in a flash to become one of her newest hits: How to Talk to [Mamí & Papí] About Anything. The show went from idea to launch in just three weeks, but of course it took Juleyka’s years of work in podcasting to make something like that possible.
This show is personal, which is why Juleyka cast herself in a role she wouldn’t normally choose: she’s the show host and narrator. How to Talk to [Mamí & Papí] About Anything addresses issues that adult children of immigrant parents may have a hard time talking to their parents about. Juleyka herself is from the Domincan Republic and moved to the US when she was 10, so she makes the perfect stand-in for her audience, because she is the audience.
In each episode, a guest shares a testimonial of an issue they face, and this is followed by an interview between Juleyka and an expert in the field, where they discuss the issue at hand. Most importantly, the show is resonating with listeners.
In this episode, join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Juleyka Lantigua Williams about the large and small choices that make How to Talk to [Mamí & Papí] About Anything a success – and how it was the perfect combination of Juleyka following her well-honed instincts and tapping into her high tolerance for risk that made it happen.
INSIDE THIS EPISODE:
How to Talk to [Mamí & Papí] About Anything can be found here: https://www.talktomamipapi.com/
Follow How to Talk to [Mamí & Papí] About Anything host Juleyka Lantigua-Williams on Twitter here: https://twitter.com/JuleykaLantigua
Learn more about Lantigua Williams & Co. here: https://www.lantiguawilliams.com/
Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/
You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcast
Thanks for listening!