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Deconstructing Freshbooks’ Podcast to Learn Audio Scripting and Narration
Today, we deconstruct the podcast I Make a Living from Freshbooks. It’s a narrative-style show, with layers of interview audio, voiceover, and music, all about entrepreneurship. But that’s a saturated…
How Binge Mode Creates Wildly Enjoyable Episodes without NPR-Style Edits
Binge Mode from The Ringer has exploded into popularity thanks to their original blend of entertaining and insightful analysis of popular fiction like Game of Thrones, Harry Potter, and Star…
Adobe’s Wireframe Podcast: If You White Labeled Your Show, Would They Know It Was Yours?
What if you white labeled your brand’s podcast? How would they know it was you? Today, we break down Adobe’s Wireframe podcast, and we look harder at the idea that a show…
Breaking Down “Inside Trader Joe’s,” a Risky, Quirky, Original Podcast
Today, we deconstruct a risky attempt at a podcast from Trader Joe’s. Is it a GOOD decision to go inside your own company? What does “good” even mean? What can…
How Drift Runs Its B2B Podcast Network (and What Marketers Can Learn)
Drift’s first podcast had all the ingredients of a great show. Hosted by a CEO with a big audience, with a co-host who was an emerging executive in the field,…
“StartUp” Reveals How to Turn Everyday Events into Irresistible Narratives
It’s easy to disassociate our own abilities, brands, industries, or material from our favorite shows. Today, we go inside the final episodes of the legendary podcast StartUp from Gimlet Media to uncover a few…
Inside REI’s Podcast Strategy and Show Development Process
REI owns and operates some incredible (and surprising) podcasts. Today, we talk to their head of podcast strategy, Chelsea Davis, about what it takes to make a truly resonant show without throwing…
Inside an Apple Top Podcast: 3 Books Proves Interviews Can Be Different
The podcast 3 Books was selected by Apple as a Top Podcast for 2018 and has featured some truly incredible guests: Malcolm Gladwell, Judy Blume, Seth Godin, David Sedaris, Pete Holmes, and…
Radiolab and the Subtle Art of Hosting Podcasts
On 3 Clips, we make sense of great podcasts, a few little pieces at a time. Few podcasts have had a more profound impact on the medium — or its listeners…