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Why Don’t More Marketers Podcast Like This? Inside Dear Year Rocker from Double Elvis and iHeart
Most marketers who make shows default to one assumption: Podcasting means talking to other people. It makes sense as to why they think that: It enriches the audio experience, develops…
A Tiny Podcasting Technique Turning Basic Info into Irresistible Moments
We believe great podcasts do so much more than just entertain, distract, or even inform. They do more than help us. They change us. As showrunners, our listeners will invest…
Seizing The Moment: What We Learn from Brian Koppelman’s Great Podcast Interviews
Deconstructing an interview clip between Billions‘ Brian Koppelman and SNL‘s Melissa Villasenor, revealing two hidden traits of great interview podcasts. Brian Koppelman’s show The Moment is a look into pivotal moments that shaped great…
Bill Simmons Leads the Witness: Analyzing His Go-To Podcast Interview Technique
On our first episode of “Clipped,” we deconstruct a telling moment from the Bill Simmons Podcast that can help us become better interviewers. Our clip today reveals a technique we…
Big Questions on the Value of Brand and Shows with Phil Nottingham of Wistia
Phil Nottingham is a brand strategist at Wistia. In this episode, author and Marketing Showrunners founder Jay Acunzo grapples with some big questions about how to measure and discuss the…
How a Startup Makes a Daily Podcast Entirely In-House: Inside ProfitWell’s Recur Now
Abby Sullivan is the co-host and editor of the daily podcast Recur Now, from ProfitWell. The company isn’t huge (they recently passed 100 employees across 3 offices, mainly found in…
Richard’s Famous Food Podcast: Subverting the Status Quo to Earn Adoring Fans
Today, we’re joined by Richard Parks III, food writer, documentarian, and creator/host/everythinger of Richard’s Famous Food Podcast. RFFP turned heads across the podcast industry for its mix of sound design,…
The Howard Stern of Business Podcasts on His 700th Episode and the Art of Great Interviews
Mitch Joel just celebrated his 700th (!) episode. The author and keynote speaker is the creator and host of the show Six Pixels of Separation, which is a longform interview show…
How Making Shows Changes Marketing Hiring and Talent
Kristen Bryant’s previous job looked and sounded like something you’d find on any modern marketing team. Today, she looks a lot more like someone you’d find in Hollywood, inside a…